Small Business Management Essentials

Running a small business requires more than just a good idea. Owners need practical skills in planning, finance, operations, marketing, and leadership to succeed. This course equips learners with the essential knowledge to start, manage, and grow small businesses sustainably. It emphasizes real-world strategies, common pitfalls, and proven approaches that fit the African and global business environment.

What You Will Learn

• Fundamentals of small business ownership.
• How to write and execute a business plan.
• Basics of financial management for small enterprises.
• Marketing and customer relationship strategies.
• Managing operations and human resources effectively.
• Growth planning and business resilience.

Who Should Enroll

• Aspiring entrepreneurs.
• Current small business owners.
• Startup founders seeking practical management skills.
• Professionals looking to transition into self-employment.
• Students of business and management.